Ferrari reported on Tuesday it ended 2024 with increased profits and sales. The Italian supercar maker saw its net revenue jump 11.8 percent to €6.7 billion ($6.9 billion at today’s exchange rate), which the company attributes to “its strong product mix and a growing demand for personalizations.”
The Purosangue, Roma Spider, and 296 GTS drove Ferrari’s increased sales last year, while it phased out the Portofino M, SF90 Stradale, 812 GTS, 812 Competizione, and Roma. The company began shipping the SF90 XX A and 12Cilindri in the second half of 2024, delivering 13,752 vehicles worldwide in 2024, up 0.7 percent from 2023.
There weren’t increases in every market, however. Ferrari sold 328 fewer cars in China, Taiwan, and Hong Kong, where every foreign carmaker is struggling. The company sold 192 more cars in the Americas, though, up 5.0 percent. And it sold 131 more in Europe, Africa, and the Middle East, and 84 more in the Asia-Pacific region.
The automaker said it expects “further robust growth” this year that should allow it to achieve most of its 2026 profitability targets early. The new F80 goes on sale early this year, and it’ll also reveal its first electric vehicle before the end of 2025, which has already completed “several thousand kilometers” of testing.
