Chery Australia’s first ute will put work before play – and could offer diesel PHEV power

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Chery Australia is gearing up for its entry into the nation’s enormous ute market, which will be joined by several other new Chinese models within the next year, and a recent report suggests that – unlike some of them – Chery’s first ute will be tailored towards Aussie tradespeople, businesses, and fleets.

Speaking with Fleet News Group, Chery Australia chief operating officer Lucas Harris outlined that the all-new, yet-to-be-named ute was being developed with strong input from Australia, which is expected to set it apart from compatriots like the BYD Shark 6.

“The platform is brand-new and developed with Australia as a primary market alongside China,” Mr Harris told the fleet-focused outlet.

“That means we’ve been able to provide direct input on how the ute should be designed for local needs.”

It has been previously confirmed that the new Chery ute will be a ladder-frame vehicle, sized similarly to the Shark 6 dual-cab.

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It’s therefore expected to offer greater flexibility for different accessories and equipment to suit individual use cases, while – importantly – offering the choice of multiple trim levels and body styles, including cab/chassis and pickups.

This is in stark contrast to the Shark 6, which is currently sold in Australia in one well-equipped, pickup body style. It does, however, offer a range of accessories developed by Australia-based company Ironman 4×4 – and Mr Harris also confirmed that Chery is in talks with local auto accessory companies.

“We’ve shown our R&D teams how Australian fleets use their vehicles – from small builders to large utilities,” Mr Harris told Fleet News Group.

“That’s shaped decisions like making cab/chassis and removable tray options available, ensuring aftermarket compatibility for bull bars, canopies and other equipment, and offering a range of trim levels from basic workhorse to premium variants.

“We’ve started discussions with Australian accessory makers… because we want our ute to be easy to adapt for different jobs. There’s no point launching a ute if the equipment fleets need isn’t available.”

BYD Shark 6 with Ironman 4×4 accessories
BYD Shark 6 with Ironman 4×4 accessories